Director of Omni & Marketing Nov 2021 - Jul 2023
Lead Developer, E-Com & Email Mar 2020 - Nov 2021
Beyond Clothing6363 6th Ave S,
Seattle, WA 98108
beyondclothing.com
206- 767-0307
Notable Projects
- Deployed website enhancements and programs that improved website conversion rate by 97% going from 0.8% to 1.59% year over year. (2021)
- Deployed and integrated the following programs: Deferred Payment Method (Afterpay), Loop Returns, Expert Voice, ID.ME, Product Recommendations (Lime Spot), Site Search, Cross Border Shipping (zonos), Gift Cards Digital and Physical. (2020)
- Developed Size Charts and Fit Guide experience. (2020)
- Transitioned Shopify to Online Store 2.0 with a new website theme deployment on Shopify.(2022)
- Go to Market Calendar Planning & Strategy (2021)
- Created Product Launch Strategy and Campaigns. (2021)
- Created Promotional Discounting Campaigns. (2021)
- Budget Creation & Management (2021)
- Oversaw all paid media and digital marketing strategy. (2021, 2022, 2023)
- Oversaw and lead the development of the Beyond brand guide book and deployed company wide. (2022)
- Deployed Image Relay - Digital Asset Management System for internal and external asset delivery. (2021)
- Navigated the transition of a new warehouse and shipping partner related to e-commerce channel integration. (2022)
- Oversaw marketing events: Sidewalk Sale at Beyond HQ, Shot Show 2023, Overland Rally 22/23, Overland Expo PNW 22/23.
- Team re-org and training, deployed continued learning and education for the team and attended Digital Summit 22 with my team. (2022)