The Portfolio of James B. Phillips

Résumé James B. Phillips

Director of Omni & Marketing Nov 2021 - Jul 2023
Lead Developer, E-Com & Email Mar 2020 - Nov 2021

Beyond Clothing
6363 6th Ave S,
Seattle, WA 98108

beyondclothing.com
206- 767-0307
Notable Projects
  • Deployed website enhancements and programs that improved website conversion rate by 97% going from 0.8% to 1.59% year over year. (2021)
  • Deployed and integrated the following programs: Deferred Payment Method (Afterpay), Loop Returns, Expert Voice, ID.ME, Product Recommendations (Lime Spot), Site Search, Cross Border Shipping (zonos), Gift Cards Digital and Physical. (2020)
  • Developed Size Charts and Fit Guide experience. (2020)
  • Transitioned Shopify to Online Store 2.0 with a new website theme deployment on Shopify.(2022)
  • Go to Market Calendar Planning & Strategy (2021)
  • Created Product Launch Strategy and Campaigns. (2021)
  • Created Promotional Discounting Campaigns. (2021)
  • Budget Creation & Management (2021)
  • Oversaw all paid media and digital marketing strategy. (2021, 2022, 2023)
  • Oversaw and lead the development of the Beyond brand guide book and deployed company wide. (2022)
  • Deployed Image Relay - Digital Asset Management System for internal and external asset delivery. (2021)
  • Navigated the transition of a new warehouse and shipping partner related to e-commerce channel integration. (2022)
  • Oversaw marketing events: Sidewalk Sale at Beyond HQ, Shot Show 2023, Overland Rally 22/23, Overland Expo PNW 22/23.
  • Team re-org and training, deployed continued learning and education for the team and attended Digital Summit 22 with my team. (2022)
Responsibilities
  • Team Direction & Management
  • Creative Direction
  • Go to Market
  • Budget Management
  • KPI Reporting & Data Analysis
  • Product Marketing Campaigns
  • Email Strategy
  • Paid Search Strategy
  • SEO Strategy
  • Social Media Strategy
  • Website Development
  • Website Merchandising
  • Problem Solving

E-Commerce Manager Jun 2018 - Mar 2020

Sole Technology Inc.
(Etnies, éS, Emerica, & ThirtyTwo)

26921 Fuerte Dr.
Lake Forest, CA 92630

www.soletechnology.com
949-900-2789
Notable Projects
  • Managed websites for 4 footwear Brands
  • Revamped Email Newsletter Campaigns (2018)
  • Marketing Calendar Cooridnation (2018)
  • eCommerece Budget Creation (2018)
  • New Social Funnel Campaigns (2019)
  • Website Enhancements CRO/UX (2018)
  • Team Re-Org and Training (2018)
  • Promotion Planning and Markdown Strategy (2019)
  • Introduced Alternate Payment Methods (2018)
  • Shipping Cost Analysis, Deployed changes that save $25k in opperating expenses annually (2019)
Responsibilities
  • Team Direction & Management
  • P&L and KPI Reporting
  • Digital Marketing Campaigns
  • Email Strategy
  • Paid Search Management
  • SEO Strategy
  • Website Development
  • Data Analysis & Reporting
  • Product Merchandising
  • Problem Solving

E-Commerce Manager Aug. 2016 - Jun 2018

Digital Marketing Analyst Mar. 2015 - Aug. 2016

Active Ride Shop
12178 4th St.
Rancho Cucamonga, CA 91730

www.activerideshop.com
800-588-3911
Notable Projects
  • Launched Amazon Store (2016)
  • Migrated Magento to Shopify (2017)
  • Revamped Email Campaigns (2016)
  • Drop Shipping Vendor Integration (2017)
  • On-Demand Product Fulfilment (2017)
  • Implemented Membership Program (2017)
  • Integrated Sales Channels (2016)
  • Streamlined Product photography (2016)
Responsibilities
  • Digital Marketing Campaigns
  • Team Direction & Management
  • Email Strategy
  • Paid Search Management
  • SEO Strategy
  • Website Development
  • Data Analysis
  • Product Merchandising
  • Problem Solving

Digital Marketing Manager Jan. 2014 – Mar. 2015

Web & Graphic Designer June. 2011 – Jan. 2014

Honeyville Inc.
9175 Milliken Ave.
Rancho Cucamonga, CA 91730

www.honeyville.com
888-810-3212
Notable Projects
  • Migrated Website from Network Solutions to Magento (2012)
  • Developed Magento Website Theme (2012)
  • Revamped Email Campaigns and built automation (2016)
  • Managed pay per click advertising campaigns (2012)
  • Product Photography (2012)
  • SEO Management and Strategy (2012)
  • Blog Strategy (2012)
  • Designed Product Catalog (2012, 2013, 2014)
Awards/Accomplishments
  • AAF Gold ADDY® for Product Website Design (2013)
Notable Projects
  • Migrated to Magento E-Commerce (2012)
  • Recruited and Developed the Digital Marketing Team (2013)
Responsibilities
  • Web Development
  • Catalog Design
  • PPC Management
  • SEO
  • Data Analysis
  • Online Marketing Strategies
  • Product Photography
  • Email Campaign Management
  • Problem Solving
  • Graphic Design

Web & Graphic Designer

Feb. 2009 – July 2011
Associated Students, Incorporated
California State University, San Bernardino
5500 University Parkway, SMSU # 108
San Bernardino, CA 92407

asi.csusb.edu
909-537-5932
Awards/Accomplishments
  • AAF Student Silver ADDY® for Web Design
Responsibilities
  • Web Design
  • Posters
  • Fliers
  • Tickets
  • Brochures
  • T-Shirts
  • Photography
  • Marketing Strategies
  • Problem Solving
  • Four Winds Interactive
Marketing Strategy
E-Commerce
Google Analytics
PPC Management
Email Campaign Strategy
Social Marketing
SEO: Search Engine Optimization
Web Development
Adobe Creative Suite
Photography
Microsoft Office
Magento
WordPress
Shopify
SalesForce Commerce Cloud
Netsuite

California State University, San Bernardino 2008-2011

5500 University Pkwy.
San Bernardino,CA 92407

www.csusb.edu
909-537-7777
Completed Degrees
  • Bachelor’s: Graphic Design and Marketing
  • Minor: Web Design
Awards/Accomplishments
  • AAF Student Silver ADDY® for Poster Design
  • Founder of Design Collective at CSUSB
  • VP of Communications for Sigma Phi Epsilon Cal Υ

Victor Valley College 2005-2007

18422 Bear Valley Rd.
Victorville, CA 92395

www.vvc.edu
760-245-4271
Completed Degrees
  • Associate’s: Arts
  • Associate’s: Business
Conferences
  • Digital Summit Marketing 2022
  • Iterable Activate Marketing 2019
  • Listrak Email Marketing 2017, 2018
  • Internet Retailer Conference and Expo 2014, 2019
  • Magento Imagine 2013, 2014
  • An Event Apart Web Design 2013
  • SES Search Engine Strategies 2012, 2013, 2014
College Courses
  • Web Design
  • Multimedia Graphics
  • Promotional Advertising
  • Motion Graphics
  • Digital Image Editing
  • History of Graphic Design
  • Typographic Design
  • Corporate Identity
  • Packaging Design
  • Marketing Principles
  • Marketing Planning
  • Consumer Behavior
  • Advertising Campaigns